The 'zero to one' concept implies that for a company to be truly successful, it should aim to create something unique that hasn't been done before, essentially going from 'zero to one'. This often leads to the creation of a new market where the company has a monopoly, at least initially. This monopoly allows the company to set its own prices and control the market, leading to potentially high profits.
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that create something truly unique – that go from "zero to one" rather than from "one to n." And, learn the seven questions you should be asking yourself to find out if what you're working on passes that test.