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The key elements of a successful Purple Cow strategy involve being remarkable and standing out in an overcrowded marketplace. This approach to marketing is about being exciting and unique, as opposed to traditional marketing which is seen as boring and typical. Once businesses learn how to be remarkable, they will never go back to being a Brown Cow.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
Asked on the following book summary:
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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