The potential consequences of a failure to fuse brand and culture can be significant. It can lead to a lack of alignment within the organization, which can result in decreased employee engagement and productivity. This can also lead to a disconnect between the company's brand image and the reality of its culture, which can damage its reputation and customer trust. In some cases, it can even lead to the downfall of the company, as seen in some of the case studies.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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