The potential consequences of a failure to fuse brand and culture can be significant. It can lead to a lack of alignment within the organization, which can result in decreased employee engagement and productivity. This can also lead to a disconnect between the company's brand image and the reality of its culture, which can damage its reputation and customer trust. In some cases, it can even lead to the downfall of the company, as seen in some of the case studies.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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