The future trends in data visualization for marketing dashboards could include the use of AI and machine learning to provide predictive analytics, the integration of real-time data for up-to-the-minute insights, and the use of interactive dashboards that allow users to manipulate data for personalized insights. There might also be a trend towards more mobile-friendly dashboards as marketers increasingly work on the go. Additionally, we might see more use of data storytelling, where data is presented in a narrative format to make it more engaging and easier to understand.
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It's important to turn this data into dashboards - for one, the Wharton School of Business found the use of data visualization could shorten meetings by 24%. And Bain and Company found that companies who use data visualizations are 5x as likely to make faster decisions than their peers and are 3x as likely to execute decisions as intended. With dashboards to visualize your marketing budget versus actual and spend versus revenue, you're more likely to make more robust decisions. And according to Bain, you'll be 2x as likely to be in the top quartile of your industry's financial performance. Not bad at all!
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