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The potential risks of not adapting to the Experience Economy include losing relevance in the market, decreased customer satisfaction, and potentially, a decrease in sales. Companies that fail to adapt may find themselves unable to compete with businesses that have successfully transitioned to this new economic model. They may also struggle to meet the changing expectations of their customers, who are increasingly seeking experiences rather than just products or services.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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