The potential risks of not allocating enough resources to raise or create more value in certain factors include the inability to differentiate yourself in the market, loss of competitive advantage, and potential loss of customers to competitors who are able to provide more value. It could also lead to inefficiencies and waste, as resources may be spent on areas that do not contribute to value creation.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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