Products like the Rawlings radar ball that increase social interaction can have several potential societal impacts. They can foster a sense of community and camaraderie among users, as they engage in a shared activity. They can also promote physical activity and health, as users are encouraged to play and move more. Additionally, they can stimulate competition and learning, as users strive to improve their performance and understand the technology behind the product.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.