The risks associated with betting on big ideas include the potential for significant financial loss if the idea does not succeed, the possibility of wasting time and resources on a project that may not yield results, and the risk of damaging your reputation or credibility if the idea fails. It's also possible that the idea, while innovative, may not be practical or feasible in the real world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.