The steps to create a blue ocean in a saturated market involve focusing on innovation that creates a whole new market. This allows a company to stand out and avoid the cutthroat competition and shrinking profits of the red ocean. The key is to not fight for incremental competitive advantage and market share, but to create and capture a blue ocean that allows for sustainable, profitable growth.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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