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For a product or service to be remarkable, it means that it stands out from the rest in a positive way. It's unique, innovative, and offers superior value or quality that makes it worth talking about and sharing. It's something that gets noticed and grabs the attention of customers, making them want to engage with it and share it with others.
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Remarkable products and services get noticed. They are worth talking about and sharing. Being remarkable fits right in with the explosion of social media and the changing face of information sharing. Being different gets you noticed. Customers just don't have the time to pay attention to advertising, but they will pay attention to remarkable.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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