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In Seth Godin's context, a 'Purple Cow' refers to a product or service that is remarkable and stands out from the crowd, much like a purple cow would in a field of regular brown cows. Godin suggests that businesses should focus on creating these 'Purple Cows', products or services that are so unique and innovative that they spread like a virus, especially among early adopters or 'sneezers' who will share and talk about them.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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