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The techniques introduced in "The Startup Way" have significant potential to be implemented in real-world scenarios. They are designed to respond to uncertainty, a common challenge in the business world. By blending elements of research and development, sales and marketing, and engineering, these techniques can help companies to innovate and adapt. However, it's important to note that not all challenges can be managed by an internal startup unit, and the techniques may not fit neatly into traditional organizational structures.
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The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...
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Not everything faced by a modern company can be managed by an internal startup unit, but it is the best way to respond to uncertainty. These internal units blend elements of research and development, sales and marketing, and engineering; they have no logical home in a traditional org-chart. The responsibility of the entrepreneurial function is to oversee these internal startups.
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