Question
Gusten Sun uses the example of an online movie streaming service, like Netflix, to explain the sales funnel. In his example, a person who enjoys movies but wants to save money on theater tickets finds an online streaming service offering a free 30-day trial. They sign up, enjoy movies for free for a month, and then decide to continue the service and pay for it. This process of providing value first to build relationships and convert browsers into customers is an example of a successful sales funnel.
This question was asked on:
Gusten Sun, founder and CEO of Freedom Funnels, explained the sales funnel to Entrepreneur saying: "To give you a practical example... let's say you're a movie buff, but you want to stop spending so much money at the theaters. You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That's an example of a successful funnel, and that's the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That's the sales funnel of Netflix."
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
