The book "Competing Against Luck" by Christensen, Hall, Dillon, and Duncan introduces a concept called "Job to be Done". This concept refers to a need that a customer intends to fulfill using a product. The authors of this book believe that the success of a product in the market depends on how well it performs the "Job to be Done" for the customer. This book helps companies to provide better products and services by better understanding the needs of their customers.

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Competing Against Luck by Clayton M. Christensen, Tadd Hall, Karen Dillon, and David S. Duncan

Is innovation inherently a question of luck? While good luck is never a bad thing, it turns out that...

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