Companies might face several obstacles when trying to make their products or services 'catch on'. These include competition, lack of awareness among potential customers, and resistance to change. To overcome these, companies can focus on differentiating their products, creating awareness through effective marketing strategies, and making their products easy to use and understand. They can also leverage social proof and word-of-mouth marketing to increase acceptance among potential customers.

stars icon
5 questions and answers
info icon

Yes, there are several examples of companies that have successfully made their products or services 'catch on' following the principles outlined in 'Contagious: Why Things Catch On'. One such example is Apple. They made their products easy to use, provided great results, and gave consumers a good feeling. When they introduced their flat screen monitors, they were lighter and easier to use than the old bulky ones, which made them quickly popular among consumers.

The transition from bulky computer monitors to flat screens, as discussed in 'Contagious: Why Things Catch On', is a classic example of how innovation and improved functionality can drive consumer behavior. The old monitors were bulky and cumbersome, making them difficult to handle and taking up a lot of space. The introduction of flat screens, which were lighter and easier to use, offered a better alternative. Consumers quickly recognized these benefits and were quick to switch, demonstrating how a superior product can effectively replace an older one. This case has broader implications, suggesting that for a product or service to become popular, it must offer significant improvements over existing alternatives in terms of ease of use, results, and overall user experience.

View all 5 questions
stars icon Ask another question
This question was asked on the following resource:

Contagious: Why Things Catch On

Why do some products and services become popular with consumers, while others seem to fade along the...

View summary
resource preview

Download and customize more than 500 business templates

Start here ⬇️

Go to dashboard to view and download stunning resources