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Companies might face several obstacles when trying to target the smallest viable number of people. First, identifying and reaching this niche audience can be challenging due to lack of data or difficulty in accessing them. Second, the small size of the target group might not generate sufficient revenue or growth for the company. Third, the company might face competition from other businesses targeting the same niche. Lastly, the needs and preferences of this small group might change over time, requiring the company to constantly adapt its offerings.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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Now, consider what is the smallest viable number of people you would need to influence to make it worth the effort. These are the people who want what you're offering and are open to hearing your message. What do they believe? What do they want? Claim your corner of the map, the far edge where people really want what you have to offer. Don't aim for the popular center of the map; it's already too crowded. Instead, build a true story where you are the clear and obvious choice.
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