What real-world scenarios can be used to illustrate the concepts of good and bad strategy as discussed in the book Good Strategy, Bad Strategy?

Companies might face several obstacles when applying the concepts from Good Strategy, Bad Strategy. These could include resistance to change, lack of understanding of the strategy, poor communication, and lack of resources. To overcome these obstacles, companies could ensure clear communication of the strategy, provide adequate training and resources, and foster a culture that embraces change and strategic thinking.

The book 'Good Strategy, Bad Strategy' presents several innovative ideas. One of the most surprising is the emphasis on coherence in strategy. It's not enough to have isolated examples of good practices, like the introduction of barcode scanners at checkout. The difference between successful companies like Wal-Mart and others is a coherent, total strategy. Another innovative idea is the shift in perspective from the store to the network as the basic unit of management. These ideas challenge conventional wisdom and provide fresh insights into strategic management.