What role did Amazon Auctions and zShops play in Amazon's overall growth strategy?

Amazon Auctions and zShops played a significant role in Amazon's overall growth strategy. Amazon Auctions, although not successful, provided valuable insights into customer behavior and expectations. It taught Amazon that customers expected to pay a low, fixed price on Amazon but had a different mindset when bidding on eBay. On the other hand, zShops, despite being too complicated for third-party sellers and customers, evolved into the wildly successful Amazon Marketplace. This evolution significantly contributed to Amazon's growth and success.

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Amazon Auctions, Bezos' answer to eBay, taught him that customers expected to pay a low, fixed price on Amazon but had a different mindset when bidding on eBay that didn't translate. The failed zShops proved too complicated for third-party sellers and customers but later evolved into the wildly successful Amazon Marketplace.

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The Bezos Letters: 14 Principles to Grow Your Business Like Amazon

Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...

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