Bosch Automotive's innovative approach played a significant role in the design of Tata Motors' least expensive car. When Tata Motors set out to design the world's least expensive car, they asked Bosch Automotive to design the engine. However, they did not provide any rulebooks or specifications. They only mentioned the design constraints and cost goals and allowed Bosch to find innovative ways to achieve them. This freedom allowed Bosch to adopt novel processes and introduce innovative products and services. As a result, Bosch's technical breakthroughs found their way into multiple Tata engines.

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Better, Simpler Strategy

Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...

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Sometimes changes in WTS occur from changes in the company's approach to suppliers. Many buyers are overly prescriptive in their demands of suppliers. But over-specification robs suppliers of the opportunity to adopt novel processes and introduce innovative products and services. When Tata Motors set out to design the world's least expensive car, it asked Bosch Automotive to design the engine. However, they gave no rulebooks or specifications. They merely mentioned the design constraints and cost goals and allowed Bosch to find innovative ways to achieve them. Bosch's technical breakthroughs found their way into multiple Tata engines.

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Tata Motors' approach to supplier specifications played a significant role in the innovation of their car designs. Instead of being overly prescriptive with their demands, Tata Motors provided their suppliers with design constraints and cost goals, allowing them the freedom to find innovative ways to achieve them. This approach was evident when they tasked Bosch Automotive with designing the engine for the world's least expensive car. Without any rulebooks or specifications, Bosch was able to introduce technical breakthroughs that were subsequently incorporated into multiple Tata engines.

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