What role did pragmatic risk-taking play in Disney's partnership with Apple?

Pragmatic risk-taking played a crucial role in Disney's partnership with Apple. Robert Iger, the CEO of Disney, recognized the potential of technological change and predicted that people would want to watch TV on their computers. Despite the risk, he pitched the idea to Steve Jobs, who was also exploring the same concept. This led to a partnership where Disney shows were made available for download on iTunes, coinciding with the launch of Apple's video iPod. This move demonstrated Disney's forward-thinking approach and willingness to embrace change, which was instrumental in solidifying their partnership with Apple.

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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...

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Iger had the idea that technological change meant that, sooner or later, people would want to watch TV on their computers. He therefore took a risk and pitched the idea to Jobs, who turned out to have been tinkering with the same idea. Five months later, Iger stood on stage with Jobs at Apple's launch of its video iPod, announcing that five Disney shows would be available to download on iTunes. The speed with which this happened helped to convince Jobs that Disney was becoming a forward-looking company.

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Startups can utilize Robert Iger's principles of pragmatic risk-taking and forward-looking strategies by embracing technological changes and being open to innovative ideas. They can take calculated risks to implement new technologies or strategies that align with future trends. This involves being proactive and not being afraid to pitch new ideas, as Iger did with Steve Jobs. It's also important to act swiftly when opportunities arise, as this can help convince stakeholders that the startup is forward-thinking and adaptable.

Entrepreneurs can learn several key lessons from Robert Iger's approach. Firstly, it's important to anticipate and embrace technological change, rather than resist it. Iger foresaw that people would want to watch TV on their computers, and acted on this insight. Secondly, taking calculated risks is crucial. Iger pitched his idea to Steve Jobs, despite the risk of rejection. Lastly, speed is key in implementing new ideas. Iger's quick action in making Disney shows available on iTunes convinced Jobs of Disney's forward-thinking approach.

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