What role does a post-sales CRM strategy play in the success of an MVP?

A post-sales CRM strategy plays a crucial role in the success of an MVP. It helps in maintaining customer relationships, understanding their needs and feedback, and improving the product based on these insights. It also aids in customer retention and loyalty, which are key to the success of any product.

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Traditionally product managers have used a standard product canvas as an MVP blueprint. An alternate visualization is the MVP tree, which moves beyond features to highlight the whole package of how to market an MVP. The MVP tree typically includes the target customers to market to, the channels to use and how it will be delivered, any post-sales CRM strategy, and everything necessary for a well-planned product launch.

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Minimum Viable Product (Part 2)

How can you tell if a product idea will work out? This Minimum Viable Product presentation guides the initial triage of tasks to the development and e...

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