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According to Seth Godin, 'sneezers' are early adopters of a product or service. They are important because they are the ones who will share and talk about the product or service, effectively spreading it like a virus.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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