It's important to allocate more resources to raise or create more values in certain factors because it allows a business to differentiate itself in underserved areas. By focusing on these areas, a business can create unique value propositions that set it apart from competitors. This can lead to a competitive advantage, increased customer satisfaction, and ultimately, business growth.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.