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O Super Bowl será o evento esportivo mais transmitido por streaming em 2030?

Você já se perguntou qual esporte será responsável pelo evento ao vivo mais visto em 2030?

De 1980 a 2023, as cinco maiores ligas profissionais de esportes dos EUA terão ganho mais de $210 bilhões apenas com direitos de mídia doméstica, com a NFL representando impressionantes 65%, ou seja, cento e trinta e seis bilhões dessa receita. Em 2023, emissoras e serviços de streaming pagarão $15.4 bilhões por ano por todos os seus direitos de transmissão esportiva. São bilhões de dólares para bilhões de espectadores. (Fonte)

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A shift in viewer preferences towards streaming services could have significant implications for sports leagues. It could potentially lead to a change in the distribution of revenue, as streaming services may not be willing or able to pay as much as traditional broadcasters for rights. Additionally, it could lead to a more global audience, as streaming services often have a wider reach than traditional broadcasters. However, it could also lead to challenges in terms of maintaining viewer engagement and loyalty, as viewers may have more options and therefore be more likely to switch between different sports or leagues.

Increasing revenue from international media rights can have several benefits for sports leagues. Firstly, it can significantly boost their overall revenue, allowing them to invest more in the sport, its players, and infrastructure. Secondly, it can help in expanding their global footprint and popularity, attracting more international fans and players. Thirdly, it can provide a more stable and diversified revenue stream, reducing their reliance on domestic markets and revenues. Lastly, it can also increase their bargaining power with broadcasters and sponsors, potentially leading to more favorable deals.

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Em alguns dos acordos mais recentes, as redes de TV pagarão cerca de 2x suas taxas atuais para transmitir jogos da NFL, e a Apple assinou um acordo para pagar cerca de 3x o valor do contrato anterior da Major League Soccer. Esse prêmio massivo é porque quase todos os eventos ao vivo mais vistos de todos os tempos foram eventos esportivos. (Fonte)

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These deals could significantly impact the dynamics of sports viewership. The increased investment by TV networks and tech companies like Apple indicates a growing value and demand for live sports content. This could lead to more competitive bidding for broadcasting rights in the future, potentially driving up the cost for viewers. Additionally, it could also lead to a shift in the way sports are consumed, with more viewers potentially moving towards digital platforms that offer these broadcasts.

The potential impacts on the broadcasting industry due to these deals could be significant. The increased fees for broadcasting rights could lead to higher costs for broadcasters, which could be passed on to consumers in the form of higher subscription fees. Additionally, the increased investment in sports broadcasting could lead to a greater focus on live sports content, potentially at the expense of other types of programming. However, the high viewership of live sports events could also lead to increased advertising revenue for broadcasters.

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Então, com todos esses acordos insanos de direitos esportivos no último ano, onde streamers e redes de cabo tradicionais gastaram bilhões de dólares pelos direitos de transmitir esportes, tivemos uma pergunta: qual esporte dará o maior retorno sobre o investimento e se tornará o campeão incontestável para vencer a guerra do streaming de uma vez por todas?

Vamos mostrar nossa análise: todas as principais ligas esportivas em crescimento, frente a frente. Mostraremos nossos dados, depois você nos diz o que acha: Qual liga esportiva será responsável pelo evento mais transmitido em 2030? Será a FIFA... Ou a NFL? A NBA... ou o Críquete e a IPL? E como a transição para o streaming de esportes impacta a audiência esportiva em geral? Leia mais abaixo para descobrir.

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Potential cybersecurity risks associated with sports streaming include unauthorized access, data breaches, malware attacks, phishing scams, and DDoS attacks. These risks can lead to loss of sensitive data, disruption of service, and potential financial losses.

Sports streaming could significantly impact the production and broadcasting of sports events. It could lead to a shift in focus towards creating content that is more suitable for online platforms. This could include shorter, more engaging content to cater to online audiences. Additionally, it could also lead to an increase in the production of behind-the-scenes content, as online platforms can offer the space for such additional content. Broadcasting could become more globalized, as streaming platforms can potentially reach a global audience. This could lead to changes in broadcasting times to cater to different time zones. Furthermore, it could also lead to changes in advertising strategies, as online platforms offer different opportunities for targeted advertising.

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Primeiro: Críquete e a India Premier League (IPL)

Então, vamos começar nosso confronto de fantasia com dois novatos: Críquete e a IPL versus basquete e a NBA. Depois do futebol, o Críquete é na verdade o segundo esporte mais popular do mundo, com aproximadamente 2.5 bilhões de fãs, predominantemente baseados em um punhado de países da Ásia Pacífico. Na verdade, o mercado esportivo indiano é 90% dominado pelo críquete. Mas aproximadamente 2.2 bilhões de pessoas assistiram à copa do mundo de críquete de 2015. (Fonte)

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The dominance of cricket in the Indian sports market has significantly influenced the global popularity of the sport. India, with its vast population, is a major contributor to the global cricket fan base. The Indian Premier League (IPL), one of the most popular cricket leagues in the world, has attracted a global audience with its high-profile players, intense competition, and lucrative sponsorship deals. This has helped to spread the popularity of the sport beyond the traditional cricket-playing nations. Furthermore, the broadcasting of cricket matches and tournaments on international sports channels has also increased the sport's global visibility and popularity.

Several factors could contribute to the Indian Premiere League (IPL) surpassing the NBA in popularity. Firstly, cricket is the second most popular sport in the world, with a significant fan base in Asia Pacific, particularly in India where the sports market is 90% dominated by cricket. This provides a large potential audience for the IPL. Secondly, the IPL has been successful in marketing and commercializing the sport, attracting high-profile players and sponsors. Lastly, the growth of digital media and online streaming platforms could also contribute to the IPL's global reach and popularity.

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A federação de críquete da India Premier League acabou de vender seus direitos de mídia por $6.2 bilhões para o ciclo de 2023 a 2027 em uma divisão entre a Disney Star, a rede de TV da Disney na Índia, e a Viacom 18.Este é um preço bastante elevado indicativo de potencial de crescimento, mas curiosamente, a Disney decidiu passar os direitos de transmissão do IPL até 2027, e manteve os direitos de TV. Por que isso? (Fonte)

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The sale of media rights for $6.2 billion could significantly impact the growth potential of the India Premier League (IPL) cricket federation. This large sum indicates a high level of interest and investment in the league, which could lead to increased visibility and popularity. The funds could be used to improve the league's infrastructure, invest in player development, and enhance marketing efforts. However, it's interesting to note that Disney chose to keep the TV rights and pass on the streaming rights until 2027. This could suggest a belief in the continued relevance of traditional broadcast media in India, or a strategic move to leverage both platforms for maximum reach and revenue.

Several factors could have influenced Disney's decision to pass on the streaming rights for the IPL until 2027. One possible reason could be the high cost of the streaming rights. Another factor could be the uncertainty of the streaming market in India. Despite the growing popularity of streaming services, traditional TV still has a strong presence in India. Disney might have decided to focus on the TV rights, which are a more secure and proven source of revenue. Additionally, Disney might be planning to invest in their own streaming service in India in the future.

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Porque 42% dos indianos ainda preferem assistir ao esporte na TV. O serviço Star TV da Disney já tem a escala necessária para dominar, então não precisou quebrar os dentes superando a Amazon, Viacom18, Sony, e uma série de outros para ganhar os direitos de transmissão. O críquete atualmente atrai 93% de toda a audiência esportiva na Índia. Mas isso significa que o críquete poderia ser o evento de transmissão ao vivo mais assistido em 2030, à medida que os fãs indianos largam seus controles remotos de televisão e os pegam de volta para ligar seu aplicativo de streaming? (Fonte)

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The shift from television to streaming apps could potentially increase the viewership of sports events like cricket in India. This is because streaming apps offer the convenience of watching from anywhere, at any time, and on any device. Moreover, they often provide additional features like instant replays, statistics, and commentary that enhance the viewing experience. However, the success of this shift would largely depend on factors such as the availability and affordability of high-speed internet, the pricing of the streaming services, and the ease of use of these apps. It's also important to note that a significant portion of the Indian population still prefers to watch sports on television, so a complete shift might take some time.

It's difficult to predict with certainty if the Indian Premiere League (IPL) will become the most-watched live-streaming event in 2030. However, considering the current trends, it's a possibility. Cricket draws 93% of all sports viewership in India, and with the increasing accessibility and popularity of streaming services, more fans might switch from traditional TV to streaming platforms. The IPL, being one of the most popular cricket leagues, could potentially see a significant increase in its streaming viewership. However, this also depends on various factors such as the growth of internet infrastructure in India, the pricing and quality of streaming services, and the marketing strategies of the IPL and streaming platforms.

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Agora, vamos comparar o Críquete ao Basquete e a NBA

Compare o críquete ao basquete, que tem 2,2 bilhões de fãs ao redor do mundo. Isso está logo atrás do críquete, mas o basquete conseguiu aumentar seu público na Europa graças à inclusão de mais jogadores europeus. A China também é um mercado massivo para a NBA, e tem crescido em proeminência desde que Yao Ming se juntou à NBA (a representação importa, pois pode expor um novo público ao seu esporte). (Fonte)

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Yao Ming's joining the NBA has significantly influenced the prominence of the sport in China. His participation in the NBA as a Chinese player has exposed a whole new audience to basketball, making it more popular in China. Yao Ming's success in the NBA has also inspired many young Chinese athletes to pursue basketball, further boosting the sport's popularity in the country.

The inclusion of more European players in basketball, particularly in the NBA, has significantly contributed to the sport's popularity in Europe. This is because representation matters in sports. When fans see players from their region or country performing at a high level in a global league like the NBA, it can attract a whole new audience to the sport. This has helped basketball grow its following in Europe, making it a truly global sport.

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Curiosamente, alguns países predominantemente de língua espanhola aumentaram seu nível de interesse no esporte, então a América Latina poderia ser uma grande área de crescimento para a NBA também. Então, qual esporte tem mais potencial? O críquete pode expandir seu alcance fora da Ásia-Pacífico enquanto o basquete aumenta seu alcance na América Latina ou mais para dentro da Ásia? (Fonte)

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Both cricket and basketball have significant potential for expansion. Cricket, predominantly popular in Asia Pacific, has the potential to expand its reach to other regions. On the other hand, basketball, already popular in North America, is gaining interest in Spanish-language countries, indicating potential growth in Latin America and further into Asia. However, the rate of expansion would depend on various factors such as marketing strategies, accessibility, and cultural acceptance of the sport.

Cricket has the potential to expand its popularity beyond the Asia Pacific region. However, this would require strategic planning and investment. The International Cricket Council (ICC) would need to promote the sport in new regions, invest in grassroots development, and organize more international matches involving non-traditional cricketing nations. Additionally, broadcasting rights and partnerships with local sports networks would be crucial in making the sport more accessible to people in different regions.

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Infelizmente, não temos guerras de licitação atualizadas para o basquete para nos dar uma pista do que os streamers pensam. A liga mais recentemente renovou seus direitos de mídia em um acordo de $24 bilhões, que foi em 2016. Esse é um valor alto, mas foi há mais de 9 anos, e está para renovação em 2025, então imaginamos que isso vai ver um aumento bastante grande também. (Fonte)

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It's difficult to predict with certainty whether the NBA's media rights renewal in 2025 will surpass the NFL and FIFA in terms of return on investment. The NBA's last media rights deal was for $24 billion in 2016, and it's expected to see a significant increase in 2025. However, the NFL and FIFA also have strong media rights deals and a large global audience. The outcome will depend on various factors including the growth of the leagues, the evolution of media consumption, and the strategic decisions of the leagues.

The sports streaming rights deals have significantly evolved since the last NBA media rights renewal in 2016. With the rise of digital platforms and the increasing demand for online content, many sports leagues have started to negotiate more lucrative deals with streaming services. This trend is expected to continue as more consumers shift towards streaming platforms for sports content. However, specific details about the evolution of these deals since 2016 are not available in the provided content.

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Se quisermos seguir o dinheiro, o basquete tem o salário médio mais alto de qualquer outra liga esportiva, em $3,8 milhões. Juntos, os dez jogadores mais bem pagos da NBA estão prontos para coletar $751 milhões antes de impostos e taxas de agentes, o que é um aumento de 122% em relação a dez anos atrás.Compare isso com o salário médio de $860,000 para a NFL e o salário médio de $100,000 para jogadores de críquete na Índia. (Fonte)

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The high median salary of NBA players could impact the league's return on investment in sports streaming rights in several ways. Firstly, the high salaries could be a sign of the league's popularity and high-quality players, which could attract more viewers to the streams, increasing revenue. Secondly, the high salaries could also mean higher costs for the league, which could reduce the return on investment if the revenue from streaming does not exceed these costs. Lastly, the high salaries could potentially be used as a bargaining chip in negotiations for streaming rights, as popular players could attract lucrative deals.

Several factors have contributed to the significant increase in the salaries of the NBA's top ten highest-paid players over the last ten years. These include the growth of the league's revenue, which is largely driven by lucrative TV and streaming rights deals, increased fan engagement, and the overall popularity of the sport. Additionally, the NBA's collective bargaining agreement, which ensures players receive a certain percentage of the league's revenue, has also played a role. Finally, individual player performance and marketability can significantly impact a player's salary.

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Financeiramente falando, há um forte dinheiro por trás da NBA, mas realmente se resume a demografia e qual liga pode aumentar seu apelo em outros países mais rapidamente nos próximos sete anos. Quem você acha que vence este confronto? Críquete ou NBA? Deixe-nos saber no feedback!

Em terceiro lugar, o futebol americano e a NFL

Finalmente, nosso principal desafio frente a frente: a NFL versus a FIFA. A NFL é a liga esportiva profissional mais lucrativa nos EUA. As receitas da NFL atingiram quase $18 bilhões em 2021. Dos 100 programas ao vivo mais assistidos nos EUA entre 2018 e 2021, a NFL contabilizou mais de 300. E globalmente, estima-se que a NFL tenha mais de 400 milhões de fãs. (Fonte)

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The growth of sports streaming rights deals has significantly impacted the revenue of the NFL. As more consumers shift towards online platforms for sports consumption, the demand for sports streaming has increased. This has led to lucrative deals for the NFL with various streaming platforms. These deals have contributed to the NFL's revenue, which reached nearly $18 billion in 2021. The NFL's popularity, both in the US and globally, makes it a valuable asset for streaming platforms, further driving up the price of streaming rights deals.

Several factors have contributed to the NFL becoming the most profitable professional sports league in the US. Firstly, the NFL has a large and dedicated fan base, with an estimated 400 million fans globally. This fan base translates into high viewership for games, especially for high-profile events like the Super Bowl. Secondly, the NFL has been successful in securing lucrative broadcasting rights deals, which have significantly boosted its revenues. In 2021, the NFL's revenues reached nearly $18 billion. Lastly, the NFL's profitability is also due to its effective marketing strategies, which have helped to increase its popularity and attract sponsors.

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A Forbes estima que o jogador mais bem pago da NFL nesta temporada, Aaron Rodgers, ganha aproximadamente $68 milhões, enquanto Lionel Messi ganha quase o dobro disso, $130 milhões. Isso também coloca Messi à frente de Lebron James da NBA, o jogador da NBA mais bem pago de todos os tempos, que deve ganhar ganhos pré-impostos de $124 milhões de seu salário em quadra de 2022 a 23 e endossos fora da quadra. Enquanto o salário médio na NFL é mais como $2.7 milhões, os jogadores da Premier League do Reino Unido ganham um salário médio de $3.9 milhões, a liga mais bem paga da Europa. (Fonte)

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Off-the-court endorsements significantly impact the total earnings of top NBA players like Lebron James. These endorsements often come from major brands and can add millions of dollars to a player's income. For instance, Lebron James' total earnings for the 2022 to 23 season are estimated to be $124 million, a substantial portion of which comes from off-the-court endorsements. These endorsements not only supplement a player's on-court salary but also provide financial security and additional income streams.

The average salary in the NFL is approximately $2.7 million, while players in the UK's Premier League make an average salary of $3.9 million, making it the highest-paying league in Europe.

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A NFL ganha mais por ano nos EUA do que qualquer outra grande liga esportiva. Em segundo lugar está a NBA, com $2.6 bilhões por ano. A NFL renovou seu contrato de direitos de mídia no ano passado ao som de um acordo de TV de $105 bilhões de 2023 a 2033. Isso é $10.5 bilhões por ano. A Premier League, a liga de futebol mais assistida do mundo, recentemente renovou seu próprio acordo de direitos de mídia global, onde seus direitos de transmissão internacional foram vendidos por $7.1 bilhões e direitos domésticos por $6.9 bilhões. Isso trará à liga um total de $14 bilhões nos próximos três anos. Mas isso é $4.6 bilhões por ano comparado a $10.5 bilhões. Um esporte com 12x menos fãs gerando 2x mais renda pode ser indicativo de potencial de crescimento. Mas será que o dinheiro sozinho é um bom indicador? O que realmente importa para 2030 aqui é o potencial de crescimento. (Fonte)

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Based on the current growth trends and media rights deals, the NFL seems to be the sports league that could potentially have the highest return on investment by 2030. The NFL makes more per year in the US than every other major sports league and has recently renewed its media rights contract for a $105 billion TV deal from 2023 to 2033. However, it's important to note that growth potential is a significant factor to consider. While the NFL currently leads in terms of revenue, other leagues like the NBA or the Premier League could catch up depending on their growth trajectories.

The growth potential of the NFL compared to other major sports leagues like the NBA and the Premier League can be gauged by looking at their current earnings and fan base. The NFL currently makes more per year in the US than any other major sports league, with a $105 billion TV deal from 2023 to 2033. This is significantly higher than the NBA's $2.6 billion per year. The Premier League, despite having a larger global audience, earns less per year than the NFL. However, the fact that a sport with fewer fans (NFL) is making more money could indicate growth potential. Ultimately, the growth potential of these leagues will depend on factors such as their ability to expand their fan base, secure lucrative media rights deals, and adapt to changes in the sports industry.

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Por exemplo, o recente acordo com a Amazon Prime para transmitir o Thursday Night Football na plataforma internacional de streaming ajudará a NFL a expandir sua audiência fora dos EUA? Considerando que a base de fãs do futebol americano está fortemente concentrada na América do Norte, Austrália e alguns países da América Latina e Europa, o esporte tem um enorme potencial de crescimento na Ásia. A NFL ainda fica atrás da NBA em popularidade nos principais mercados asiáticos, como a China. O único outro mercado único com uma participação de mercado semelhante (e em breve maior) que a China é a Índia. (Fonte)

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It's difficult to predict with certainty, but the NFL is making strides to increase its international popularity, which could potentially lead to surpassing FIFA in terms of streaming popularity by 2030. The recent deal with Amazon Prime for streaming Thursday Night Football internationally is a significant step towards this goal. However, the NFL's fan base is currently concentrated in North America, Australia, and some countries in Latin America and Europe, with significant growth potential in Asia. The NFL still lags behind the NBA in popularity in major Asian markets like China and India, which are key to global streaming dominance. Therefore, while the NFL is growing, it has a considerable challenge to overcome to surpass FIFA, which has a more globally dispersed fan base.

India plays a significant role in the global market share of sports streaming. It is one of the single markets with a similar and soon to be more market share than China. The popularity of sports like cricket in India, coupled with the rapid growth of digital platforms, has made it a key player in the sports streaming market. The Indian Premier League (IPL) is one of the most-watched sports leagues globally, contributing significantly to the global sports streaming market.

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A Índia na verdade lançou sua própria liga de futebol americano em 2011, mas só transmitiu uma temporada para as casas na Índia, Paquistão e Sri Lanka antes de ser colocada em hiato indefinido. O grande problema com a NFL na Índia é a falta de familiaridade com o esporte. Mas duas tendências podem mudar isso: o aumento dos jogos de fantasia na Índia e a batalha para controlar a Índia nas guerras de streaming. Na última contagem, a Amazon tem cerca de 13.6 milhões de assinantes na Índia e está em sexto lugar no que diz respeito ao mercado de streaming da Índia. O serviço Hotstar da Disney é atualmente o número um com cerca de 50 milhões de assinantes. O interesse na Amazon Prime na Índia tem continuado a crescer, e à medida que a Amazon expande seu marketing na Índia, há uma chance de que o fácil acesso ao futebol de quinta à noite nos próximos dez anos possa atrair novos fãs. (Fonte)

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Amazon Prime is currently a significant player in the streaming market in India, although it ranks sixth in terms of market share. The platform's influence could potentially increase the viewership of American Football in the country. As Amazon Prime expands its marketing efforts in India, it could attract new fans to American Football, particularly through the broadcast of Thursday night football games. However, the success of this strategy will largely depend on overcoming the unfamiliarity of the sport in India.

The rise of fantasy gaming in India is potentially influencing the popularity of American Football by increasing familiarity with the sport. As fantasy gaming grows, it exposes players to a variety of sports, including American Football. This exposure could lead to increased interest and understanding of the sport, which could in turn lead to increased popularity. Additionally, the battle to control India's streaming market could also play a role. As platforms like Amazon Prime grow their marketing in India and offer access to American Football games, they could attract new fans.

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Alternativamente, o aumento das apostas em esportes de fantasia tanto nos EUA quanto na Índia pode contribuir para um maior interesse na NFL. Havia 90 milhões de jogadores de fantasia na Índia em 2019, e estima-se que até o final de 2022, haverá quase 150 milhões de jogadores de fantasia no país.A Disney (sob Bob Chapek) tinha seus olhos voltados para as apostas esportivas como uma via de crescimento para seu conteúdo de streaming, e disse anteriormente que o público abaixo de 35 anos deseja apostas esportivas como parte de seu estilo de vida esportivo. Em 2021, muitos dos ganhos de audiência da NFL vieram do fã médio assistindo a 20,3 jogos em vez de 18,8, o que alguns atribuíram ao aspecto de gamificação do futebol de fantasia, que aumenta o envolvimento em todos os jogos, e não apenas aqueles jogados por sua equipe favorita. Mas veremos se Bob Iger, o novo CEO da Disney, concorda com essa estratégia. (Fonte)

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The future strategy of Disney's new CEO, Bob Iger, regarding sports betting and streaming content is not explicitly stated in the content provided. However, it's known that Disney, under the leadership of Bob Chapek, had identified sports betting as a growth avenue for its streaming content. The company recognized that the Under 35 demographic is interested in sports betting as part of their sports lifestyle. This strategy has been linked to increased viewership for the NFL, as fans engage more with games due to the gamification aspect of fantasy football. Whether Bob Iger will continue with this strategy is yet to be seen.

The gamification aspect of fantasy football has significantly contributed to the increase in NFL viewership. Fantasy football allows fans to engage more deeply with the sport, as they have a vested interest in the performance of individual players, not just teams. This encourages viewers to watch more games, even those not involving their favorite team, to track the performance of their fantasy team's players. In 2021, the NFL's viewership gains were partly attributed to this phenomenon, with the average fan watching 20.3 games instead of 18.8. The rise of fantasy sports betting has also contributed to this trend, as it adds another layer of engagement and interest in the games.

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Confronto final: NFL versus FIFA e a Premier League do Reino Unido

Então, isso é suficiente para a NFL competir com o campeão mundial? Embora a NFL possa ser o maior esporte nos EUA, não é o maior do mundo. Longe disso. Esse título vai para o futebol, também conhecido como soccer, com um estimado 3,5 bilhões a até 4 bilhões de fãs ao redor do mundo. Para colocar isso em perspectiva, 3,2 bilhões de pessoas assistiram à Copa do Mundo de 2018. O único outro grande evento esportivo, ou evento ao vivo, a atrair mais espectadores foi as Olimpíadas de Verão de 2016, que tiveram 3,5 bilhões de espectadores. E veja só: estima-se que a Copa do Mundo de 2022 no Catar (sendo transmitida no momento da publicação deste relatório) provavelmente será assistida por (Fonte)

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Streaming rights deals can significantly impact the popularity and viewership of different sports leagues. These deals allow sports leagues to reach a wider audience, especially those who may not have access to traditional broadcast methods. They can also increase the league's revenue, which can be reinvested to improve the quality of the sport, attracting even more viewers. However, the impact can vary depending on the sport and the region. For instance, a sport that is popular in a region with high internet penetration can benefit more from a streaming deal than a sport that is popular in a region with low internet penetration.

The NFL is the most popular sport in the US, but its viewership pales in comparison to the global viewership of soccer. Soccer, also known as football, is estimated to have 3.5 to 4 billion fans worldwide. For instance, 3.2 billion people watched the 2018 World Cup. In contrast, the NFL's Super Bowl, one of the most-watched events in the US, does not come close to these numbers. The global appeal of soccer far exceeds that of the NFL.

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Atualização 2023: De acordo com o Arab News, a Copa do Mundo de 2022 foi vista por 5,4 bilhões de pessoas, então esse é o novo número a ser batido. O site [italic]Sporting News estima que 1,5 bilhão ou mais de espectadores globais poderiam ter assistido à partida final sozinhos.[/italic]

Em termos de dinheiro, entre 2015 e 2018, a FIFA gerou quase $6,5 bilhões de dólares, com mais de $5 bilhões gerados apenas pela Copa do Mundo de 2018. Se você viu nosso vídeo sobre a economia da Copa do Mundo, então você sabe que o último Super Bowl gerou 4 vezes menos. O futebol também é jogado em todo o mundo, enquanto o futebol americano ainda é desconhecido ou pouco familiar para muitos.Embora a monumental popularidade do futebol não vá desaparecer tão cedo, isso também é um obstáculo para o seu crescimento. O futebol é o esporte mais popular em quase todos os continentes, exceto a América do Norte, o que pode explicar por que a Apple gastou 3 vezes mais nos direitos de mídia para a principal liga de futebol nos EUA. (Fonte)

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Apple's decision to invest more in media rights for Major League Soccer in the US can be attributed to the global popularity of soccer. While American football is popular in the US, soccer is the most popular sport in nearly every other continent. This global popularity presents a significant opportunity for growth and revenue. Furthermore, the investment in soccer media rights aligns with Apple's strategy to expand its streaming services and content offerings.

The global popularity of soccer significantly impacts its revenue compared to American football. Soccer is played and followed worldwide, which contributes to its high revenue. For instance, between 2015 and 2018, FIFA generated nearly $6.5 billion dollars, with over $5 billion generated by the 2018 World Cup alone. On the other hand, American football is less known or unfamiliar to many outside North America, limiting its revenue potential. For example, the last Super Bowl generated 4x less than the 2018 World Cup. The global reach of soccer also attracts more investment in media rights. For instance, Apple spent 3x more on the media rights to major league soccer in the US.

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Mas o destino de um serviço de streaming pode determinar não apenas a direção do fandom global de futebol, mas também a própria guerra dos serviços de streaming. A FIFA lançou seu próprio serviço de assinatura completamente gratuito no início deste ano, chamado FIFA+, e planeja expandi-lo para 200 milhões de assinantes oferecendo 40.000 jogos ao vivo por ano. Por exemplo, se a Amazon ou até mesmo a Apple eventualmente comprassem a FIFA+, elas poderiam fazer apostas maiores para adquirir os direitos de mídia para os jogos da Premier League. Então vem a Copa do Mundo de 2030 e é fim de jogo. Se a Copa do Mundo de 2022 será assistida por 5 bilhões, você realmente acha que o Superbowl de 2030 (Fonte)

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The 2030 World Cup could potentially have a significant impact on the viewership of the 2030 Super Bowl. Given the global popularity of soccer, the World Cup is likely to attract a massive audience. If the World Cup and the Super Bowl were to occur around the same time, it's possible that the Super Bowl's viewership could be negatively affected as viewers may choose to watch the World Cup instead. Furthermore, if FIFA's streaming service, FIFA+, continues to grow and offers exclusive access to the World Cup, this could further draw viewers away from the Super Bowl.

The growth of FIFA+'s subscription service could potentially influence the competition between the NFL, NBA, and India Premiere League in several ways. Firstly, it could attract a significant number of viewers away from these leagues, as FIFA+ plans to offer 40,000 live games per year. This could result in a decrease in viewership and subsequently, revenue for the NFL, NBA, and IPL. Secondly, if a major company like Amazon or Apple were to purchase FIFA+, they could leverage their resources to acquire media rights to more games, further intensifying the competition. Lastly, the success of FIFA+ could prompt the NFL, NBA, and IPL to launch their own subscription services to retain their viewership.

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Bem, o que você acha? Realmente, o que você acha? Quem vai ser? FIFA? A NFL? A Indian Premier League? Ou a NBA? Deixe-nos saber suas escolhas no feedback deste relatório.Obrigado por ler!