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This sheet is part of our Marketing Dashboard spreadsheet. Available in Google Sheets, and Microsoft Excel. Get access to this and 500+ other business templates by signing up.


Designed concisely for competent analysis, the 'Budget versus actual dashboard' model is a powerful tool in the arsenal of a marketing analyst. It leverages customization to track KPIs over any timeframe, simulating the marketing field at your fingertips. It brings transparency between what was planned and what was executed in terms of budget, creating opportunities for rectification and future optimization. By offering insights into the variance between budgeted and actual expenses, it aids in smarter decision-making. The journey to optimal ROI starts here!