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Imagery is indeed mesmerising, and the book cover of 'Contagious: Why Things Catch On' stands as perfect evidence. Intriguing in its abstract design, the cover connects deeply with the content and the concept of the book itself. It symbolically showcases the three essential factors for a product's success: price, availability, and quality, urging the reader to delve deeper into its pages. This chapter bridges the gap between the curious onlooker and the avid reader, making it crucial for the exploration of the idea that some products just 'click'. It is an invitation, a depiction, and a precursor to the intellectual journey inside.
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