Customer Value Map

Serving as a central piece in the 'Go-to-Market Strategy' presentation, the 'Customer Value Map' slide plays a critical role. Armed with information on value perception and fair value, it offers a practical tool for competitor analysis and understanding customer satisfaction. The slide also presents an in-depth view of price perception, allowing one to discover profitable niches and explore the 'blue ocean'. The 'Customer Value Map' slide is a mirror, reflecting the current position of a product or service in the market in terms of customer perceived value and pricing structure.