Earned Media Value (EMV) — PR Strategy
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DESCRIPTION
Unveiling the powerhouse of PR effort, the 'Earned Media Value (EMV)' slide. Nested in the dynamic PR Strategy presentation, this slide expands on how to maximise the game of earned media. It breaks down PR campaign channels and measures engagement count, primarily focusing on social media. Audience reach growth is another factor thoroughly scrutinised. The slide streams in light on campaign revenue and ROI, featuring a detailed table comparison. With a deep dive into campaign ROI and an intuitive ROI table, aspiring corporate leaders and diligent students are set up to master the art of PR.