GTM Framework

Taking center stage in the Go-to-Market Strategy presentation is the 'GTM Framework' slide. A critical element in the toolkit, this slide explores key dimensions such as the sales cycle, marketing funnel, audience segmentation, chosen channels, and the overall launch strategy. It provides an essential framework for mastering the complex process of launching a product in the market. Aimed to help both college students and mid-level corporate managers, it simplifies intricate market strategies with clarity and precision.