Key Account Manager Evaluation Slide - Key Account Management Presentation

The 'Key Account Manager Evaluation' slide within the 'Key Account Management' presentation offers a comprehensive guide to assessing the performance of key account managers. It underscores the importance of sales and product expertise, a thorough understanding of the market situation, and the process involved in making purchase decisions. It also focuses on the implications of poor development and provides a framework for a capability assessment. It aims to elevate the effectiveness of account managers in sustaining fruitful relationships with major clients, thereby encouraging recurring revenue generation and upselling opportunities.