Market Segmentation

Shedding light on the complexities of market analysis, the 'Market Segmentation' slide introduces pivotal metrics like income, employment and competitors. The knowledge exemplified in this slide is derived from the broader 'Competitive Strategies' presentation, which offers insightful approaches to confronting competition and expanding profits. The content on this slide can help in understanding the layers of the market, and how they interact with each other. With this information at hand and the acquired understanding of the primary, secondary and tertiary competitors, crafting effective marketing strategies becomes more attainable.