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Switching Cost

Delving into the concept of Switching Cost in the world of viral marketing, this slide lays out a comprehensive competitive analysis. It focuses on current and future substitutes, tracking the value trade-offs that are involved when customers switch from a competitor's product. The issues of customer acquisition cost (cac) and its subsequent influence on the company's growth pace also find a place in the slide's content. A concrete understanding of these aspects can potentially foster strategic decisions aiding exponential growth.