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Delving into the concept of Switching Cost in the world of viral marketing, this slide lays out a comprehensive competitive analysis. It focuses on current and future substitutes, tracking the value trade-offs that are involved when customers switch from a competitor's product. The issues of customer acquisition cost (cac) and its subsequent influence on the company's growth pace also find a place in the slide's content. A concrete understanding of these aspects can potentially foster strategic decisions aiding exponential growth.
This slide is part of our Viral Strategies presentation. Available in Microsoft Powerpoint, and Apple Keynote. Download using links below
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