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خلاصه

چگونه با تصمیمات آگاهانه کسب و کار خود را گسترش می دهید؟ قالب های بودجه ابزار قدرتمندی برای مدیریت عادات مصرف و کنترل بیشتر پول شما هستند. Budget Planner ما ارائه می دهد اسلایدهای منبع قابل سفارشی که می توانید برای هر نیاز کسب و کار دانلود و سفارشی سازی کنید. این شامل اسلایدهای برای جداول بودجه سه ماهه و ماهانه، خلاصه های بودجه، بودجه در مقابل واقعی، شکست بودجه، نمودار سنکی، به علاوه بسیاری دیگر است.

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While specific company names are not disclosed, many businesses across various industries have successfully used budget templates to control their money flow and grow. For instance, small startups often use budget templates to track their expenses and revenues, allowing them to identify areas where they can cut costs and increase profitability. Similarly, larger corporations use these templates to allocate resources efficiently across different departments and projects. Budget templates are a universal tool used in financial planning and management across businesses of all sizes and industries.

Some alternative strategies to budget planning for managing spending habits in a business include:

1. Zero-based budgeting: This approach requires managers to justify every expense in each new period, starting from a "zero base". It ensures that every dollar is put to good use.

2. Rolling forecasts: Instead of sticking to a fixed budget, businesses can use rolling forecasts to adjust their financial planning regularly based on recent trends and data.

3. Scenario planning: This involves creating different financial plans based on various potential business scenarios. It helps businesses to be prepared for different outcomes.

4. Activity-based budgeting: This method focuses on budgeting for business activities that drive costs in the production of goods or services.

5. Value proposition budgeting: This approach focuses on funding strategies that offer the most value to the business, rather than just cutting costs.

Global companies like Apple and Google can utilize budget templates to manage their spending habits and control their money flow by using them to plan and track their expenses. These templates can be customized to fit the specific needs of the company, allowing them to allocate funds for different departments, projects, or initiatives. They can also use these templates to compare their actual spending against their budgeted amounts, helping them identify areas where they may be overspending and need to cut back. Additionally, these templates can provide a visual representation of their financial data, making it easier for them to understand and analyze their spending patterns.

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جدول بودجه سه ماهه

بودجه ها برای اطمینان از اینکه یک کسب و کار از لحاظ مالی در مسیر درست است، بسیار مهم هستند، چه این کسب و کار یک شرکت معتبر باشد یا یک استارتاپ جدید. برنامه های بودجه نیز توسط سرمایه گذاران بسیار ارزشمند است زمانی که تصمیم می گیرند که آیا یک شرکت را سرمایه گذاری کنند یا خیر، زیرا عملکرد پیش بینی شده را نشان می دهد و اولویت ها را بر اساس این پیش بینی ها نشان می دهد.

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Some common misconceptions about the role of budget plans in securing investor funding include the belief that a detailed budget plan guarantees funding, that investors only care about the bottom line, and that a budget plan is not necessary for startups or small businesses. In reality, while a well-prepared budget plan can increase the chances of securing funding, it is not a guarantee. Investors look at a variety of factors, including the business model, market potential, and the team. Furthermore, a budget plan is crucial for all businesses, regardless of size, as it provides a roadmap for financial management and growth.

Startups can consider several alternative strategies to traditional budget planning. One such strategy is the Zero-Based Budgeting (ZBB) where every expense must be justified for each new period. Another is the Rolling or Continuous Budgeting where the budget is continuously updated by adding a new period (monthly or quarterly) when the last period is completed. Startups can also consider flexible budgeting which adjusts to changes in volume and activity. Lastly, Value Proposition Budgeting can be considered where budgeting is tied directly to strategy and value proposition.

Google, like any other global company, uses budget planning to manage its finances effectively. They set financial goals, allocate resources, and monitor progress to ensure they stay on track. Google's budget planning likely involves a detailed analysis of each department's needs and performance, as well as market trends and company objectives. This allows them to make informed decisions about where to invest their money for maximum return. However, specific details about Google's budget planning process are proprietary and not publicly available.

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شرکت ها همیشه قبل از شروع هر دوره گزارشگری مالی، معمولا یک سال مالی یا تقویمی، یک بودجه تهیه می کنند. این کمک می کند تا اطمینان حاصل شود که تمام تصمیم گیرندگان در یک سازمان در مورد اولویت ها هماهنگ هستند. یک جدول بودجه راه عالی برای تصویرسازی هزینه ها در طول یک دوره گزارشگری است. این کمک می کند تا اطمینان حاصل شود که شما در هیچ دسته خاصی اضافه خرج نمی کنید. از سال 2022، بودجه های بازاریابی به طور متوسط تقریبا 10٪ از کل بودجه های شرکت ها را تشکیل می دهند.

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The implications of marketing budgets making up almost 10% of companies' overall budgets in 2022 could be numerous. Firstly, it indicates the increasing importance of marketing in business strategies. Companies are willing to invest more in marketing to reach a wider audience, increase brand awareness, and drive sales. Secondly, it could lead to more competitive marketing landscapes, as businesses strive to outperform each other with innovative marketing tactics. Lastly, it could also imply a shift in business priorities, with more focus on customer acquisition and retention.

Some alternative strategies to budget tables for visualizing spending over a reporting period include the use of pie charts, bar graphs, and line graphs. Pie charts can provide a visual representation of spending categories as a proportion of the total budget. Bar graphs can be used to compare spending across different categories or periods. Line graphs can show spending trends over time. Additionally, software tools like Microsoft Power BI or Tableau can be used to create interactive dashboards for more complex budget visualizations.

Companies like Apple or Google utilize budget planning to align their decision-makers on priorities by drawing up a budget before the start of any financial reporting period. This ensures that all decision-makers are on the same page regarding the company's financial priorities. The budget includes all projected income and expenses, and it is divided into different categories to ensure that no area is overspent. This process helps in managing spending habits and controlling where the money flows. It also provides a clear picture of the company's financial health, which aids in making informed decisions.

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در این مثال، ما دسته های مختلفی را می بینیم که یک بودجه بازاریابی را تشکیل می دهند.اینها برای هر شرکت منحصر به فرد خواهند بود. ابتدا هزینه های مختلف را شناسایی کنید و آنها را بر اساس دسته بندی ها مانند رسانه های اجتماعی، تبلیغات ویدیویی یا بازاریابی ایمیلی فهرست کنید. سپس هر استراتژی بازاریابی جدیدی را که می خواهید در طول دوره اجرا کنید، به این فهرست اضافه کنید. به تمام این دسته بندی ها مقدار بودجه اختصاص دهید. (اسلاید 7)

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Some common misconceptions about budget planning in the field of marketing include the belief that marketing budgets are a luxury, not a necessity. This is not true as marketing budgets are essential for any business to grow and reach its target audience. Another misconception is that a larger budget will automatically lead to better results. While having more resources can help, it's more important to spend wisely and measure the effectiveness of your marketing efforts. Lastly, some people believe that marketing budgets should be rigid and unchanging. However, it's important to regularly review and adjust your budget based on performance and changing business needs.

Tesla could consider several alternative marketing strategies. One could be experiential marketing, where they create immersive experiences to engage potential customers. This could involve virtual reality experiences or test drive events. Another strategy could be influencer partnerships, where Tesla partners with influential individuals who can promote their products. Content marketing is another strategy, where Tesla could create engaging and informative content about their products and the electric vehicle industry. Lastly, Tesla could also consider traditional advertising methods like TV and radio ads, billboards, and print media.

Global companies like Apple or Google can effectively categorize their marketing budget by first identifying various expenses and listing them out by categories. These categories could include social media, video advertising, email marketing, and more. They can then add any new marketing strategies they want to implement during the period and assign a budget amount to all of these categories. This approach allows for a comprehensive view of where the marketing budget is being allocated and helps in making informed decisions.

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در یک دنیای کامل، مقدار بودجه 100٪ دقیق خواهد بود. اما معمولاً این مورد رخ نمی دهد، زیرا بودجه ها به دنبال آینده هستند و ثابت هستند، در حالی که زندگی واقعی پر از متغیرهای غیرقابل پیش بینی است. یک جدول بودجه اعداد مالی ایده آل را در برابر اعداد واقعی اندازه گیری می کند. مقدار بودجه ثابت نمایانگر سناریوی پایه است که شرکت ها می توانند از آن برای برنامه ریزی هزینه ها و درآمدها استفاده کنند. همانطور که دوره مالی پیش می رود، چه ماه باشد یا یک ربع، نگاهی به اینکه چگونه داده های واقعی با آنچه در پیش بینی فرض شده بود، مقایسه می کند. جداول بودجه تفاوت بین بودجه ثابت، پیشنهادی و اعداد واقعی را نشان می دهد تا بتوان اندازه این تفاوت ها را تحلیل کرد و بررسی کرد که چرا این اتفاق افتاد. (اسلاید 8)

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While specific company names are not mentioned in the content, many successful companies use budget tables to manage their finances. For instance, tech giants like Google and Microsoft are known for their rigorous financial planning and budgeting processes. They use budget tables to compare their forecasted budget with actual figures, helping them understand where they are overspending or underspending. This allows them to adjust their financial plans accordingly and make informed decisions about resource allocation.

Some alternative methods to budget planning in business include zero-based budgeting, where every expense must be justified for each new period, and flexible budgeting, which adjusts to changes in volume and activity. Another method is incremental budgeting, where the current budget is prepared using the last budget and incremental amounts. There's also activity-based budgeting, which is based on the level of activities that will be undertaken during a period. Lastly, value proposition budgeting focuses on funds allocation to drive value to customers.

Google, like many other companies, would use budget tables to plan expenses and revenues by comparing the ideal financial numbers against the actual figures. The static budget amount in the table represents the base case scenario that Google can use to plan its expenses and revenues. As the financial period progresses, Google would look at how the actual data compares with what was assumed in the forecast. The budget tables show the difference between the static, proposed budget and the actual figures to analyze the magnitude of those differences and explore why they happened.

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خلاصه بودجه

از خلاصه بودجه برای شناسایی سریع مکان هایی که تفاوت بین هزینه های پیشنهادی و واقعی بیشترین است و کدام دسته بندی های هزینه باید علامت گذاری شوند، استفاده کنید. به عنوان مثال، اگر جدول بودجه نشان دهد که هزینه های تبلیغات بیش از بودجه است، آنها را بصری علامت گذاری می کند. در پایین، درصد بودجه رسیده نشان داده شده است.بهترین بودجه‌ها همکاری‌محور هستند، نظرات تمام مدیران سازمان را دریافت می‌کنند و مهم‌تر از همه، انعطاف‌پذیر و باز برای تنظیم مجدد هستند. (اسلاید 22)

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Budget vs actual is a comparison between the budgeted or forecasted figures for a business and the actual figures that the business has achieved. This comparison is crucial for financial control, as it helps businesses identify where they are overspending or underspending, and make necessary adjustments.

For instance, if a company budgeted $10,000 for marketing but actually spent $15,000, the budget vs actual report would highlight this discrepancy. The company can then investigate why this overspend occurred and take steps to prevent it in the future.

It's important to note that a budget is not a rigid plan but a flexible tool. It should be reviewed and adjusted regularly to reflect changes in the business environment or company strategy.

Remember, the goal is not to match the budget exactly, but to use it as a guide to manage spending and drive business performance.

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بودجه در مقابل واقعیت

نمودار آبشاری به درک تاثیر کلی اختلاف بین بودجه و هزینه‌های واقعی کمک می‌کند، که به تحلیل اختلاف نیز شناخته می‌شود. این روش بسیار مفیدی برای ارائه نتایج به صورت منظم و برجسته کردن انحرافات است. تمرکز بر اختلافات است که نمودارهای آبشاری را از نمودارهای معمولی متمایز می‌کند. ستون‌ها می‌توانند رنگ‌بندی شوند تا کاربران به راحتی بتوانند سطوح اولویت یا ریسک هر دسته را تشخیص دهند. (اسلاید 23)

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While specific company names are not disclosed, many businesses across various industries use waterfall charts for budget planning. For instance, a retail company might use a waterfall chart to track its budget variance, starting with the initial budget, then showing changes due to sales, expenses, and other factors, ending with the actual result. Similarly, a manufacturing company might use it to visualize the cost components and their variances in the production process. These charts help businesses identify significant contributors to budget deviations and take corrective actions.

Some alternative methods to variance analysis in budget planning include zero-based budgeting, where every expense must be justified for each new period, and flexible budgeting, which adjusts to changes in volume and activity. Another method is incremental budgeting, which uses the previous period's budget as a base and adjusts for future predictions. There's also activity-based budgeting, which allocates costs to individual activities based on their use of resources.

Global companies like Apple or Google can utilize waterfall charts in their budget planning to highlight deviations by using them to understand the total impact of the difference between the budget and the actual spending, also known as variance analysis. This method presents results in an orderly way and emphasizes deviations. The focus on variance is what sets waterfall charts apart from typical bar charts. The columns in the chart can be color-coded so users can easily distinguish priority or risk levels for each category.

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نمودار دایره‌ای تفکیک بودجه

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بودجه همچنین می‌تواند بر اساس دسته‌بندی‌ها ارائه شود. این مثال برای تیم بازاریابی مفید است تا ببینند کدام وظایف بیشترین بودجه را دارند و بنابراین مهم‌ترین هستند. سپس، در صورت نیاز می‌توان اولویت‌ها را مجدداً تغییر داد. (اسلاید 15)

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این نمایش جایگزین نموداری را نشان می‌دهد که نمای دقیق‌تری ارائه می‌دهد. نمودار دایره‌ای نه تنها تخصیص بودجه را نشان می‌دهد، بلکه هر دسته بودجه سپس به فهرستی از زیر وظایف تقسیم می‌شود، که در سمت راست نشان داده شده است.(اسلاید 14)

نمودار تفکیک سانکی

یک نمودار سانکی یک دید کلی از تغییرات قابل توجه در یک بودجه در طول زمان و در سراسر دسته‌بندی‌ها را ارائه می‌دهد. این یک ابزار مفید برای محاسبه درآمد و برنامه‌ریزی بهتر بودجه شما است. بیایید نگاهی به نحوه استفاده نتفلیکس از آن بیندازیم. سمت چپ نشان می‌دهد که درآمد کل در دو دسته، در این مورد استریمینگ و DVD، هر دو از این‌ها به درآمد کل جریان دارند. همانطور که به سمت راست می‌رود، نمودار این درآمد کل را به هزینه‌ها و سود خالص تقسیم می‌کند. سپس، هر یک از این‌ها را به دسته‌های خاص درآمد تقسیم می‌کند، مانند درآمد محتوای مجوز داده شده، سود عملیاتی، و بیشتر. (اسلاید 27)

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While a Sankey diagram is a powerful tool for visualizing the flow of resources in a system, it is not inherently predictive. It provides a snapshot of the current or past state of a system, such as a company's revenue and costs. However, it does not have the capability to predict future trends on its own. To predict future trends in revenue and costs for companies like Tesla or Nvidia, one would need to use other methods such as financial modeling, forecasting, or predictive analytics, which can incorporate a wide range of data and variables to make future projections.

There are several alternative methods to a Sankey diagram for visualizing changes in a budget over time. Some of these include:

1. Line Graphs: These can show changes over time by plotting budget amounts on the y-axis and time on the x-axis.

2. Bar Charts: These can be used to compare budget amounts for different categories or periods.

3. Pie Charts: These can show the proportion of the budget that each category represents.

4. Area Charts: These can be used to visualize the proportion of the budget that each category represents over time.

5. Stacked Bar Charts: These can show the total budget and the proportion that each category represents.

6. Waterfall Charts: These can show the cumulative effect of sequential positive and negative values.

Remember, the choice of visualization method depends on the specific needs and context of the analysis.

Global companies like Apple or Google can utilize a Sankey diagram in their budget planning to visualize the flow of their budget across different departments or projects. The diagram can show the total revenue and how it is divided into different costs and profits. It can also show the flow of money from one category to another, helping these companies to better understand where their money is going and where they might need to make adjustments. This can aid in making informed decisions about budget allocation and spending habits.

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سپس نتفلیکس می‌تواند ببیند چقدر پول در هر دسته - در سمت راست - برای تولید یک سطح خاص از درآمد - در سمت چپ - نیاز است. مثلاً، چقدر مشترکین برای تولید درآمد کافی برای کسب سود عملیاتی پس از همه هزینه‌های محتوا، بازاریابی، و فناوری نیاز دارد.

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نتیجه‌گیری

وقتی به درستی انجام شود، بودجه‌ریزی یک فرآیند تکرار شونده است که ماهانه انجام می‌شود. از این Budget Planner برای بازبینی دوره‌های قبلی و بهبود دقت بودجه در آینده استفاده کنید. اگر یک شرکت تازه شروع کرده است، قالب‌های بودجه می‌توانند مسیر موثری به سوی رشد پایدار باشند، به شرطی که به طور مداوم انجام شوند.درآمد موجود را محاسبه کنید، جریان نقدی را بررسی کنید، سرمایه خود را به طور شفاف ارائه دهید و با استفاده از این ابزارهای بودجه ریزی، تصمیمات بهتری در کسب و کار خود اتخاذ کنید.

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