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Sinopse

Para se manter à tona e à frente, os executivos precisam de uma maneira sistemática de aplicar sua estratégia às circunstâncias sempre em mudança da indústria, demandas do mercado ou necessidades do cliente. É por isso que ter acesso a vários frameworks e modelos é essencial. Nosso Business Strategies and Frameworks (Part 2) fornece ferramentas comprovadas de estratégia e operações que você pode usar para aperfeiçoar seu estilo de planejamento, previsão e implementação.

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49 questions and answers
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Some strategies that can be used to improve implementation style include: adopting a flexible approach to adapt to changing circumstances, using proven strategy and operations tools for planning and forecasting, and continuously learning and updating knowledge about various frameworks and models.

These tools can help in improving business growth by providing a systematic way to apply business strategy to the ever-changing circumstances of the industry, market demands, or customer needs. They can enhance planning, forecasting, and implementation style, which are crucial for business growth.

There are several strategies that can be used to improve forecasting in business. These include: using a combination of quantitative and qualitative methods, incorporating data from a variety of sources, regularly updating forecasts as new information becomes available, and using technology to automate and streamline the forecasting process. It's also important to continually review and adjust your forecasting methods to ensure they remain accurate and relevant.

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Destaques do slide

Este slide apresenta o Processo 8D - uma maneira detalhada e orientada para a equipe de resolver os problemas do processo de produção. O método se concentra em encontrar a causa raiz de um problema, bem como desenvolver e implementar um plano de ação.

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Uma das razões para explorar a Liderança do Oceano Azul é sua eficácia devido ao fato de que as pessoas que os gerentes supervisionam e reportam estão ativamente envolvidas em identificar o que é eficaz e o que não é, de acordo com a Harvard Business Review (HBR).

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Potential future developments in the 8D Process could include the integration of more advanced technology, such as AI and machine learning, to better identify and solve production process problems. As for Blue Ocean Leadership, future advancements could involve more comprehensive methods for identifying effective and ineffective leadership practices, possibly through the use of data analytics and real-time feedback systems.

The 8D Process and Blue Ocean Leadership can be adapted to different business contexts in several ways. For the 8D Process, it can be tailored according to the specific problem at hand, the nature of the business, and the team's capabilities. It's a flexible process that can be used in various industries and for different types of problems. As for Blue Ocean Leadership, it can be adapted by identifying the key leadership tasks that are crucial in the specific business context and focusing on them. The involvement of people managers and their reports in identifying what's effective and what isn't can also be adjusted according to the business context.

Some of the trends in the field of business strategy and leadership include the use of detailed, team-oriented problem-solving methods like the 8D Process. This method focuses on finding the root cause of a problem and developing and implementing an action plan. Another trend is the exploration of Blue Ocean Leadership, which is effective due to the active involvement of people managers in identifying what's effective and what isn't.

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Visão geral

Este deck inclui os seguintes frameworks de estratégia de negócios: Offshoring Strategy Framework, Cradle to Cradle (C2C), Disruptive Innovation, Economic Value Added (EVA), Bass Diffusion Model, DuPont Analysis, Stage-Gate Model, CYNEFIN Framework, 8D Process, Innovative Cycle, Organizational Configuration, Focus-Energy Matrix, Schein's Three Levels of Culture, Architecture Development Method (ADM), Trompenaars' Dimensions, Risk-Reward Analysis, SMART Targets, Investment Stages, The 7 Habits of Highly Effective People, Compensation Model, CAGE Distance Framework, Belbin's Team Roles, Competing Values Framework (CVF), ADL Matrix, Generic Strategies, Bottom of the Pyramid (BOP), Core Quality Quadrant, Seven Levels of Sustainability, BOP Framework, Two-Factor Theory, Balancing Transparency, DMIS Model, Total Perceived Service Quality, Identity and Image (Birkigt/Stadler), Kotter's 8 Step Change, MDA Framework, Business Process Management (BPM), Cialdini's Seven Principles, Model of Entrepreneurship, Gain Sharing, Elaboration Likelihood Model (ELM), Blue Leadership, Aakker's Brand Equity, 3R Model, Service-Profit Chain, AMO Model, Situational Leadership, Boonstra's 8 Routes for Cultural Change, Situational Crisis Communication Theory (SCCT) and Interpersonal Circumplex.

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The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to see a large, but often overlooked, market. It refers to the poorest of the poor in the world's economic structure, those with the least wealth. In business, it is used to identify and serve this untapped market. Companies can develop cost-effective products and services to meet the needs of this segment, thereby not only generating profits but also contributing to poverty alleviation.

Generic Strategies refer to the basic strategies that a company can adopt to gain competitive advantage in its industry. These strategies were first proposed by Michael Porter in 1980 and include three main types: Cost Leadership, Differentiation, and Focus. Cost Leadership strategy involves becoming the lowest cost producer in the industry. Differentiation strategy involves making your products or services unique and attractive to consumers. Focus strategy involves targeting a specific, narrow part of the market. Each of these strategies requires a different set of activities to be successful.

The ADL Matrix, also known as the Arthur D. Little Strategic Condition Matrix, is a management tool used to analyze the competitive position of a business in relation to its main competitors. It helps businesses to understand their strategic position and make decisions accordingly. The impact on businesses can be significant as it can help identify strengths and weaknesses, opportunities for growth, and areas that need improvement. It can also guide strategic planning and decision-making processes.

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Conselho de especialista

Em seu artigo para a HBR, Martin Reeves, presidente do BCG Henderson Institute em San Francisco, diz que o seguinte impede os executivos de evitar as armadilhas da estratégia:

  1. Confiança mal colocada - para escolher o estilo estratégico certo, é preciso primeiro avaliar com precisão a previsibilidade e a maleabilidade do ambiente.Como parte do estudo conduzido sob a liderança de Reeves, as percepções dos executivos com medidas objetivas de seus ambientes reais foram comparadas. Foi revelada uma forte tendência a superestimar ambos os fatores - mais de 80% dos executivos disseram que "atingir metas dependia mais de suas próprias ações do que de coisas que eles não podiam controlar."
  2. Hábitos não examinados - embora a maioria dos executivos pesquisados concordasse que construir as capacidades adaptativas necessárias para lidar com ambientes imprevisíveis era importante, menos de um em cada cinco se sentia suficientemente competente nelas. Quase 80% disseram que na prática começam seu planejamento estratégico articulando um objetivo e depois analisando como chegar lá. 70% disseram que valorizam a precisão em vez da velocidade das decisões, mesmo quando estão bem cientes de que seu ambiente é rápido e imprevisível. Como resultado, muito tempo está sendo desperdiçado fazendo previsões insustentáveis quando uma abordagem mais experimental seria mais eficaz.
  3. Incompatibilidades culturais - o estudo descobriu que muitos executivos consideram as capacidades adaptativas importantes, mas essas capacidades podem ser altamente contraculturais para implementar. "Estratégias clássicas voltadas para alcançar economias de escala e escopo muitas vezes criam culturas empresariais que valorizam a eficiência e a eliminação da variação. Estes podem, claro, minar a oportunidade de experimentar e aprender, que é essencial para uma estratégia adaptativa", conclui Reeves.
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The effectiveness of a business strategy can be measured in several ways. Some of the most common methods include tracking key performance indicators (KPIs), monitoring financial results, conducting customer satisfaction surveys, and analyzing market share changes. Additionally, the achievement of strategic goals and objectives set at the beginning of the strategy implementation can also serve as a measure of effectiveness. It's also important to assess the adaptability of the strategy in response to changes in the business environment.

Businesses can better equip their executives with the skills needed for adaptive strategic planning by encouraging them to accurately evaluate the predictability and malleability of their environment. This involves understanding that achieving goals often depends on factors beyond their control. Additionally, executives should be trained to build adaptive capabilities to address unpredictable environments. This could involve shifting their strategic planning approach from setting a goal and analyzing how to get there, to being more flexible and adaptable in their planning. They should also be encouraged to value the speed of decisions, especially in fast-paced environments.

Common pitfalls in strategic planning include misplaced confidence and unexamined habits. Misplaced confidence can lead to overestimating one's control over achieving goals, while unexamined habits can result in a lack of adaptive capabilities for unpredictable environments. These pitfalls can be avoided by accurately evaluating the predictability and malleability of the environment, and by building adaptive capabilities to address unpredictable environments. It's also important to value the speed of decisions in fast-paced environments.

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Estudo de caso

Netflix e estratégia de offshoring

De acordo com o The New York Times, Booz Allen Hamilton, uma empresa de consultoria de gestão e a Duke University estudaram 600 empresas e encontraram um aumento contínuo no offshoring, no qual os call centers são transferidos para o exterior. A Netflix acontece de ser uma dessas empresas.

Em 2007, a Netflix fez algo bastante incomum para uma empresa baseada na web: a empresa eliminou completamente as consultas de serviço ao cliente baseadas em e-mail. Todas as perguntas, reclamações e sugestões dos usuários da Netflix vão para o call center 24/7 no exterior. Esta jogada, de acordo com os especialistas, é tão inteligente quanto inovadora porque é centrada no cliente (e mais financeiramente eficiente). Matt Mani, um associado sênior da Booz Allen, disse ao The New York Times: "Eu não acho que há qualquer tendência para recuar. Esta é uma estratégia única para a Netflix. Há muito mais concorrência. Isso é algo que eles fizeram para se aproximar mais do cliente, porque, sem isso, realmente não há conexão que um cliente tenha com a Netflix."

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