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Sinopse

Metas que são irreais, vagas e mal comunicadas estão predestinadas ao fracasso. Para estabelecer metas ambiciosas, mas alcançáveis e mensuráveis, você precisa de Objetivos e Resultados Chave claros (OKRs) - um framework eficaz usado pelo Google, Intuit e a Fundação Gates. Com a nossa apresentação Objectives & Key Results, você também pode estabelecer e acompanhar metas para alcançar o sucesso baseado em resultados, como os líderes mundiais de negócios.

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Questions and answers
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The OKRs (Objectives and Key Results) framework is a goal-setting system that helps organizations set ambitious, measurable, and achievable goals. It differs from other business frameworks in several ways. Firstly, OKRs encourage setting high, ambitious goals that push the team to strive for excellence, unlike some other frameworks that may focus on easily achievable targets. Secondly, OKRs are measurable and time-bound, ensuring that progress can be tracked and evaluated over a specific period. Lastly, OKRs promote transparency and alignment across the organization, as they are usually shared openly, ensuring everyone understands the strategic goals of the organization.

Yes, there are numerous case studies that demonstrate the effectiveness of the OKRs framework in achieving outcome-based success. Google is a prime example, where OKRs have been a critical part of their culture since the start. They have used OKRs to set and achieve ambitious goals. Another example is LinkedIn, which uses OKRs to align their team and keep everyone working towards the same objectives. Intel is another company that has used OKRs successfully to drive their business forward.

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Destaques do slide

Use este slide para discutir as vantagens dos OKRs. Algumas delas incluem foco claro, alinhamento (funcionários altamente alinhados têm o dobro de chances de serem os melhores performers), acompanhamento de output para outcome e empoderamento para ir além.

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Este slide permitirá que você comunique e acompanhe o progresso dos OKRs por departamento, o que fornecerá às suas equipes internas uma visão para todos se alinharem para alcançar o sucesso, bem como responsabilidade e senso de propósito.

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Benefício

O capitalista de risco John Doerr, que ajudou a financiar a Intuit, Amazon, Google e Twitter, e escreveu o livro sobre OKRs, chamado Medir o Que Importa, diz o seguinte sobre o framework em sua entrevista para a Harvard Business Review: "Uma das coisas poderosas sobre o sistema OKR é que em qualquer nível de uma organização você só vai ter dois ou três, ou talvez quatro ou cinco, objetivos. E três ou mais resultados chave. Então, requer um tipo de rigor e disciplina para dizer, estas são as coisas mais importantes que estão acontecendo em uma organização. Não é a soma total de tarefas. Não é a ordem de trabalho para a empresa. É o que nós, como equipe, concordamos que merece atenção especial, e isso realmente importa. Na Intel, Andy Grove nos fez postar nossos OKRs pessoais fora de nossos cubículos, para que todos pudessem vê-los."

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Questions and answers
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The Objectives & Key Results (OKR) framework is widely used in the tech industry for goal setting and tracking progress. It helps organizations focus on their most important objectives and measure the outcomes. Practical applications include:

1. Aligning teams and individuals: OKRs can be used to align the goals of different teams and individuals within the organization, ensuring everyone is working towards the same objectives.

2. Prioritizing work: By setting clear objectives and key results, organizations can prioritize their work and focus on what really matters.

3. Tracking progress: OKRs provide a clear framework for tracking progress towards objectives, helping organizations understand where they are succeeding and where they need to improve.

4. Encouraging transparency: Many tech companies, like Intel as mentioned in the content, use OKRs to encourage transparency, with employees publicly sharing their objectives and key results.

5. Driving growth: By focusing on key results, organizations can drive growth and improve their performance.

The Objectives & Key Results (OKR) framework aligns with digital transformation initiatives by providing a clear and measurable way to track progress towards specific goals. Digital transformation often involves a wide range of tasks and objectives, and the OKR framework helps to prioritize these tasks and focus on the most important ones. It encourages rigor and discipline in setting and pursuing objectives, which is crucial for successful digital transformation. Furthermore, the transparency of the OKR framework ensures that everyone in the organization is aware of the objectives and their role in achieving them, fostering a sense of shared responsibility and alignment that is key for digital transformation.

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Conselho de especialista

Falon Fatemi foi a pessoa mais jovem que o Google já contratou quando conseguiu um emprego aos 19 anos, de acordo com o Business Insider. Ela ficou com a empresa por 11 anos e saiu para lançar sua própria startup de tecnologia. "[...] À medida que trabalhava com empresas em estágio inicial e eventualmente comecei meu próprio negócio, percebi a importância de uma ferramenta do Google: OKRs," escreve Fatemi em seu artigo para a Forbes.

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Questions and answers
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To effectively implement OKRs (Objectives and Key Results) in a business setting, start by clearly defining your objectives. These should be ambitious, yet achievable goals that align with your company's mission and vision. Next, identify key results - these are measurable steps that will help you achieve your objectives. Ensure that these key results are quantifiable, achievable, and lead directly to the objective. Regularly review and update your OKRs to reflect changes in business strategy or market conditions. It's also important to ensure that everyone in the organization understands and is aligned with these OKRs. This can be achieved through regular communication and training.

Falon Fatemi's experience at Google greatly influenced her approach to her own tech startup. During her time at Google, she realized the importance of OKRs (Objectives and Key Results), a tool used by Google. This tool helped her understand the significance of setting clear objectives and measurable key results for a company's success. She applied this knowledge in her own startup, emphasizing on outcome-based success and metric indicators.

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Para ajudar os gerentes a tirar o máximo proveito do framework, Fatemi lista esses três erros comuns a serem evitados ao trabalhar em OKRs:

  1. Estabelecer expectativas irrealistas -- OKRs fornecem objetivos desafiadores que se ligam claramente aos objetivos da empresa. Mas se eles são irreais, eles não parecem críveis para a equipe e podem desencorajá-los."Na Google, os funcionários estabelecem de quatro a seis OKRs trimestrais; mais do que isso é demais para gerir. No final do trimestre, cada funcionário avalia o seu desempenho numa escala de 0 a 1,0. Se alguém atinge 1,0 em todos os OKRs, seus objetivos não são ambiciosos o suficiente. Por outro lado, pontuações baixas não devem ser punidas, mas sim usadas para refinar os OKRs do próximo trimestre," compartilha Fatemi.
  2. Subestimando comemorações -- OKRs são uma excelente ferramenta de gestão, e quando você celebra marcos e conquistas ao longo do processo, tem a chance de reconhecer as realizações da sua equipe. Fatemi diz: "Se os OKRs parecem simples, é porque são. Mas essa é a beleza deles. Eles ajudam empresas - desde gigantes do tamanho da Google até pequenas startups - a dividir grandes metas em tarefas pequenas, difíceis mas realizáveis. OKRs ajudam você a se tornar a empresa que quer ser, um trimestre de cada vez."
  3. Estabelecendo expectativas irrealistas -- OKRs fornecem objetivos desafiadores que se ligam claramente aos objetivos da empresa. Mas se forem irreais, eles não parecem credíveis para a equipe e podem desencorajá-los. "Na Google, os funcionários estabelecem de quatro a seis OKRs trimestrais; mais do que isso é demais para gerir. No final do trimestre, cada funcionário avalia o seu desempenho numa escala de 0 a 1,0. Se alguém atinge 1,0 em todos os OKRs, seus objetivos não são ambiciosos o suficiente. Por outro lado, pontuações baixas não devem ser punidas, mas sim usadas para refinar os OKRs do próximo trimestre," compartilha Fatemi.
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Questions and answers
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Yes, apart from Google, several other companies have successfully implemented OKRs. Some of these include LinkedIn, Twitter, and Uber. LinkedIn uses OKRs to align the efforts of their large workforce towards common goals. Twitter uses OKRs to keep their teams focused and aligned. Uber uses OKRs to drive their rapid growth and expansion. These companies have found OKRs to be a powerful tool for setting ambitious goals and tracking progress towards them.

OKRs (Objectives and Key Results) help companies break down big goals into manageable tasks by providing challenging objectives that are clearly linked to company goals. They allow companies to set specific, measurable, and time-bound goals that can be tracked and evaluated over time. This helps in creating a clear roadmap for achieving larger goals. At the end of each quarter, employees grade their performance, which helps in refining the OKRs for the next quarter. This continuous process of setting, tracking, and refining OKRs helps in breaking down big goals into smaller, manageable tasks.

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Estudo de caso

Uber

A Uber está entre as muitas empresas que empregam com sucesso o framework OKR em seus processos e gestão. De fato, 71% dos funcionários da Uber acham que os Indicadores Chave de Desempenho (KPIs) e OKRs do seu departamento são claros. Eles entendem que os KPIs e OKRs da Uber são essenciais para o seu sucesso, e de 47 funcionários da Uber pesquisados, 39 concordam que os objetivos da empresa são claros e que a equipe está investida neles, de acordo com o estudo da Comparably.

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Questions and answers
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The OKR (Objectives and Key Results) framework is a goal-setting tool used by companies to set and track objectives and their outcomes. It's different from other business frameworks in several ways. For instance, compared to the Balanced Scorecard, which focuses on financial, customer, internal, and learning perspectives, OKR is more focused on setting ambitious and measurable goals. Compared to the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals framework, OKR encourages setting challenging and ambitious goals that teams might not fully achieve. Unlike KPIs (Key Performance Indicators), which are often used to measure ongoing operational performance, OKRs are used to drive progress towards a desired future state.

The main components of the OKR (Objectives and Key Results) framework, as used by Uber, are the Objectives, which are the clearly defined goals, and the Key Results, which are specific measures used to track the achievement of these goals. Each Objective has a set of Key Results. Objectives are significant, concrete, action-oriented, and ideally inspiring. Key Results are a set of metrics that measure your progress towards the Objective. For each Objective, you should have a set of 2 to 5 Key Results.

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Quando se trata do papel dos gestores na definição e realização de objetivos, um gestor na Uber é responsável por garantir que os funcionários cumpram os objetivos usando KPIs. Os funcionários da Uber compartilharam que geralmente recebem feedback útil semanalmente ou mensalmente. 71% dos funcionários da Uber disseram que receberam reconhecimento por seu impacto e realizações. Eles também disseram que o feedback e o reforço positivo são propícios para o cumprimento de metas, relata Comparably.

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The Objectives & Key Results (OKR) framework aligns with digital transformation initiatives at Uber by providing a clear and measurable way to track progress towards strategic goals. This framework allows Uber to set ambitious objectives and then define key results to measure the achievement of these objectives. In the context of digital transformation, this could involve objectives related to improving digital capabilities, enhancing customer experience, or driving operational efficiency. The key results would then be specific, quantifiable outcomes that indicate progress towards these objectives. This approach ensures that all digital transformation initiatives are aligned with Uber's broader strategic goals and are delivering tangible results.

The Objectives & Key Results (OKR) framework is a goal-setting system that helps organizations set, track, and achieve their goals. It's different from other business frameworks in several ways. For instance, compared to the Balanced Scorecard, OKR is less complex and more flexible, focusing on fewer goals that are regularly updated. Compared to Management by Objectives (MBO), OKR is more transparent and collaborative, with goals shared across the organization. However, like any framework, the effectiveness of OKR depends on how well it's implemented and aligned with the organization's culture and strategy.

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