Yes, a notable example is the Tylenol crisis in 1982. Johnson & Johnson, the parent company of Tylenol, faced a major PR crisis when seven people in Chicago died after taking Tylenol capsules that had been laced with cyanide. The company's response is often cited as an example of excellent crisis management. They immediately pulled 31 million bottles of Tylenol off the shelves, which cost them more than $100 million. They also introduced tamper-proof packaging and ran an extensive media campaign to restore public trust. As a result, they successfully managed to rebuild their brand and regain consumer trust.
This question was asked on the following presentation:
Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
Go to dashboard to download stunning resources
Download
Text this question was asked on:
Here, responses collected from the public not only tells the what, but also the why. Specifically, why consumers feel the way they do. From there, come up with tactics that answer how you can tackle these sentiment. (Slide 27) Worst case scenario, if there is indeed a major PR crisis, monitor the public sentiment over time. If the crisis has been skillfully handled, the percentage of negative sentiment should go down over time. (Slide 29)
Ask another question
Whether for a presentation to stakeholders or a pitch to a new investor, slides with consistent design and concise information are important to grab and keep your audience’s interest. In order to tell the best story, it needs to be direct, to-the-point, and most of all: unique and true to your vision. Our Corporate Resources collection provides customizable resource slides which you can download and customize for any business need.
Need to report your sustainability efforts to key stakeholders? Most companies make ESG reports public, and public companies may soon be required by law to provide them by the SEC. Download our Sustainability Report presentation template to easily highlight the core goals, actions and implementation of your ESG efforts.
Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control costs and increase conversions with better strategy that aligns with customer needs. Use our presentation to establish your current market position and target customer’s needs, then outline strategies to address them across products, promotions, place, and price point.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this presentation is an all-in-one brand management toolkit. We cover the top tools from Brand Anatomy Breakdown, to Brand Audit, Brand Statement Formula, Omnichannel Overview, Brand Health Tracker, and more.
PowerPoint
Google Slides
Apple Keynote