One example of a company that successfully adjusted to the shift towards online sales is Nike. They invested heavily in their online platform and digital marketing strategies, which allowed them to reach a wider audience and increase their sales significantly. They also implemented a direct-to-consumer strategy, reducing their reliance on third-party retailers. This shift towards online sales has proven to be very successful for Nike, as they have seen a significant increase in their online sales over the past few years.
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How to introduce a new product to the most promising market? With a solid go to market strategy on deck, make sure the resources and hard work spent o...
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The best product leaders and marketers are those who pay attention to the big environment. Think about what happened in the last few years as businesses had to adjust to new purchase behaviors. In many cases, the necessity of online sales eventually became a preference, as businesses and shoppers were mutually benefited.
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