Download and customize hundreds of business templates for free
Yes, several companies have successfully implemented ambassadorship strategies similar to Nike's early approach. For instance, Red Bull has effectively used brand ambassadors in extreme sports to promote their energy drinks. Similarly, GoPro has leveraged the power of user-generated content, encouraging their customers to become brand ambassadors by sharing their experiences using GoPro cameras in various adventurous settings. Another example is Lululemon, which has a strong ambassador program involving fitness professionals and influencers who share the brand's values and lifestyle.
Question was asked on:
Pre-was a phenomenon; he spent 1973 on a cross-country road trip, going to track meets, colleges, and state fairs. Everywhere he went, people wanted to meet him, and everywhere he went he touted our new Nike shoes. He was our star ambassador, holding clinics, serving as a model for new shoe designs, and sending pairs of Nikes to fellow runners with a note saying, "Try these, you'll love them." By the end of 1974 he was back in top form, smashing American running records and doing it in Nikes. The last time I saw him run was at a meet in Eugene in May 1975. As usual, he was incredible; going up against some of the best runners in the world he went into the final laps of the 5,000 meters in second place, then did what Pre always did best. He dug deep and pulled out some new reserve of energy, powering onward to win the race. The next morning, I got the call: on his way home from the postrace party, he'd lost control of his car, hit a boulder, and died. He was 24.
Asked on the following book summary:
The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s ...
Download and customize hundreds of business templates for free
Stay ahead of the curve and introduce new strategies, structures, culture, and capabilities to your team with our Innovation Management presentation. This deck includes techniques and frameworks that can help you nurture game-changing concepts into realistic practices.
Need a way to make an impression in a competitive job market? Use our Personal Showcase presentation template to upgrade your portfolio with top highlights. This deck can be used to apply for a new job, ask for a promotion, or share digitally with recruiters and business prospects to make your strengths and skillsets known.
Need to report your sustainability efforts to key stakeholders? Most companies make ESG reports public, and public companies may soon be required by law to provide them by the SEC. Download our Sustainability Report presentation template to easily highlight the core goals, actions and implementation of your ESG efforts.
Whether for a presentation to stakeholders or a pitch to a new investor, slides with consistent design and concise information are important to grab and keep your audience’s interest. In order to tell the best story, it needs to be direct, to-the-point, and most of all: unique and true to your vision. Our Corporate Resources collection provides customizable resource slides which you can download and customize for any business need.