Yes, there are several companies that have effectively used a "free" product strategy to generate revenue. One of the most notable examples is Google. Google offers many of its services such as Search, Gmail, and Google Docs for free to users, and generates revenue through advertising. Another example is Facebook, which allows users to create profiles and interact with others for free, but makes money through targeted advertising. Spotify also uses a "freemium" model, offering a free version of its music streaming service with ads, and a paid version without ads.
This question was asked on the following presentation:
What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and...
Go to dashboard to download stunning resources
Download
Text this question was asked on:
In this article, we will go over some popular revenue strategies that companies have resorted to in recent times, some to tremendously lucrative effect, and others not so much. With these examples, you'll be familiarized with their money-making patterns and hopefully also become more discerning consumers, that is, even when a product seems "free" to use.
Ask another question
How can you identify what positions your organization as a force to be reckoned with? Use this Core Competency Analysis deck to select, develop, and analyze the resource and skills that distinguish you in the marketplace.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox includes some of the most useful and common pricing strategies. With these tools, evaluate price sensitivity and pick the right pricing for the right market to maximize profit margin for any product.
What’s the best way to showcase and assess a business idea? Customize our Business Model Canvas to compartmentalize and prioritize the most important elements to make a successful business. Whether you’re still brainstorming the next big idea or looking to modify your current business model to better suit market needs, this canvas collection can help you describe how a company creates, captures, and delivers value.
Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Companies can use different growth strategies to escape stagnation, but execs also need tools to communicate the timeframe of a strategy, decide which growth areas to prioritize, or assess the organization’s current capabilities and if they’re enough for the next growth challenge.
PowerPoint
Google Slides
Apple Keynote