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A business can apply the concept of the Purple Cow by creating something remarkable and unique that stands out from the crowd. This could be a product, service, or even a marketing strategy. The key is to make it so awesome and different that the right people can't help but notice and share it. However, it's important to note that there's no guarantee that a Purple Cow will work, as it might not be remarkable enough or it might be too risky. But it's the unpredictability and the willingness to take risks that makes the Purple Cow work.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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That means making something that the "right" people notice and share because that Purple Cow is just so awesome! Godin admits that there is no guarantee that a Purple Cow will work because it may not be remarkable enough or it might be too risky. But that's the whole point. It's the unpredictability that makes the Purple Cow work. That's what makes it remarkable.
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