How can a startup utilize the strategies from "New Sales. Simplified." to generate new sales?

The theories presented in "New Sales. Simplified." challenge existing sales paradigms by emphasizing the importance of generating new sales rather than relying on existing clients. It encourages salespeople to become "sales hunters" who actively seek out new business opportunities, rather than just maintaining current accounts. This approach challenges the traditional practice of focusing on account management and customer retention, and instead promotes a more proactive and aggressive sales strategy.

Companies might face several obstacles when applying the sales strategies from "New Sales. Simplified.". These could include resistance to change from the sales team, lack of understanding of the new strategies, or difficulty in shifting focus from existing clients to new business. To overcome these obstacles, companies could provide comprehensive training to their sales team, ensure clear communication of the new strategies and their benefits, and gradually shift focus to new business while maintaining relationships with existing clients.