A startup can utilize the strategies from "New Sales. Simplified." by first understanding the reasons why most sales efforts fail. This involves moving away from relying solely on existing clients and focusing on generating new business. The startup can become a true sales hunter by sharpening their sales weapons, which could include improving their sales pitch, understanding their target market better, and using effective communication strategies. They can also learn the magic words to use in sales, which could be specific phrases or techniques that have been proven to be effective in closing sales.

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New Sales. Simplified.

Do you find that most of your sales efforts go to waste? Understand the top reasons why people fail to generate new sales and become a true sales hunt...

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Do you or your salespeople find that most of your sales efforts go to waste? Most sales divisions rely on existing clients instead of a new business. When you understand the top reasons why people fail to generate new sales, you will no longer only babysit your current accounts and can then become a true sales hunter.

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The theories presented in "New Sales. Simplified." challenge existing sales paradigms by emphasizing the importance of generating new sales rather than relying on existing clients. It encourages salespeople to become "sales hunters" who actively seek out new business opportunities, rather than just maintaining current accounts. This approach challenges the traditional practice of focusing on account management and customer retention, and instead promotes a more proactive and aggressive sales strategy.

Companies might face several obstacles when applying the sales strategies from "New Sales. Simplified.". These could include resistance to change from the sales team, lack of understanding of the new strategies, or difficulty in shifting focus from existing clients to new business. To overcome these obstacles, companies could provide comprehensive training to their sales team, ensure clear communication of the new strategies and their benefits, and gradually shift focus to new business while maintaining relationships with existing clients.

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