Global companies like Apple and Google can apply the concept of understanding the behavior of costs and its shift in several ways. Firstly, they can use this understanding to set competitive prices for their products and services. By understanding how costs behave, they can determine the minimum price they need to charge to cover costs and make a profit. Secondly, they can use this understanding to identify areas where they can cut costs. For example, if they notice that a particular cost tends to increase over time, they can investigate why this is happening and take steps to reduce it. Finally, understanding the behavior of costs can help these companies to budget more effectively. They can predict how costs are likely to change in the future and plan their budgets accordingly.
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These graphs show some common patterns that take these costs into account. You can expect the cost structure for a grocery store versus a software company to be wildly different. But no matter what type of business, familiarity with the behavior of costs and how they shift is essential for pricing assessments, cutting costs and budgeting expenses. (Slide 26)