How can the concept of cross-pollination from 'The Ten Faces of Innovation' be applied in real-world business scenarios?

Cross-pollination, as explained in 'The Ten Faces of Innovation', refers to the process of exploring different business cultures and industries to bring in new ideas and insights. It's about connecting and combining ideas from diverse sources, which is essential for innovation. The concept suggests that organizations can only learn so much within their own routines and structures. To truly innovate, they need to see possibilities that couldn't exist without combining familiar and unfamiliar ideas or products.

'The Ten Faces of Innovation' addresses the importance of diverse perspectives in innovation by presenting ten different personas for innovation. These personas represent different points of view and help teams to focus and create more useful solutions. The book emphasizes the importance of cross-pollination, which involves exploring other business cultures and industries to bring in new ideas. This process of combining familiar and unfamiliar ideas or products is essential for innovation. The book argues that organizations can only learn so much within their own routines and structures, and innovation requires seeing possibilities that couldn't exist without diverse perspectives.