How can the concepts of the Blue Ocean Shift be applied in real-world scenarios?

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Blue Ocean Shift

Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...

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The final part of Step One is constructing the right team to drive the Blue Ocean Shift. With a total of 10-15 people, the team should include the functions and organizational levels that will bring forth a new offering. This probably means senior representatives of human resources, IT, marketing, finances, manufacturing, research and development, sales, and the front line. Job title is less important that character; look for people who are well respected, with a reputation for listening, asking questions, and getting things done. They should also know their areas intimately and be willing to spend about 10% of their time on the project.

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Can you provide examples of corporations that have successfully implemented the Blue Ocean Shift?

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Yes, there are several examples of corporations that have successfully implemented the Blue Ocean Shift. One of them is Cirque du Soleil, which reinvented the circus industry by creating a new market space that made the competition irrelevant. Another example is Yellow Tail, which created a blue ocean in the wine industry by simplifying wine to make it appealing and accessible to a larger consumer segment. Yet another example is Nintendo's Wii, which opened up a new market space in the video game industry by focusing on simplicity and fun, rather than on technical superiority and complexity.

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