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The lessons learned from Nike's early failures can be applied to other sectors in several ways. Firstly, it's important to not overload a product or service with too many innovations at once. This can overwhelm the design team and the end-user. Secondly, embracing failure as a part of the process is crucial. Companies should not fear failure, but rather learn from it and use it to improve. Lastly, speed is key. Fail fast, learn quickly, and use the lessons learned to improve and move forward.
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We were devastated. But, we'd also learned a valuable lesson: don't put twelve innovations into one shoe. It's just too much for a shoe to carry, and too much for a design team to pull off, too. Ultimately, we were able to move on. Fear of failure could not be our downfall as a company. We always known we'd fail at some point; we just had to have faith that we'd do it fast, learn from it, and be better for it.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s ...
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