How can you analyze historical customer price sensitivity?

Historical customer price sensitivity can be analyzed by studying past sales data and observing how changes in price have affected the quantity of goods sold. This can be done by creating a demand curve, which plots price against quantity sold. The steeper the curve, the more sensitive customers are to price changes. Additionally, factors such as customer feedback, market trends, and competitor pricing should also be considered.

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We've created this template in Excel and Google Sheets that you can download and customize to your needs. whether you need to compare the competition's pricing strategy, the product's cost and ideal margins, different pricing tiers, historical customer price sensitivity, marketing spend, CAC, and LTV, feature-by-feature freemium conversion, or market share captured over time, this tool can help you do it. We'll now show how to use the pricing strategy spreadsheet template to utilize the top five pricing strategies to price a product like a new cell phone.

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Pricing Strategies

Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, ...

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