Question

How does pricing factor into the Purple Cow approach?

Pricing doesn't directly factor into the Purple Cow approach. The Purple Cow approach is about being remarkable and standing out in an overcrowded marketplace. It's not about being the cheapest or the most expensive, but about being unique and different. However, pricing could potentially be a part of a company's remarkable strategy if it's done in a way that's different and stands out.

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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.

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