Pricing doesn't directly factor into the Purple Cow approach. The Purple Cow approach is about being remarkable and standing out in an overcrowded marketplace. It's not about being the cheapest or the most expensive, but about being unique and different. However, pricing could potentially be a part of a company's remarkable strategy if it's done in a way that's different and stands out.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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