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The "Hooked Model" challenges existing paradigms in consumer psychology by focusing on creating habits rather than relying on conscious decision-making. It suggests that businesses can influence consumer behavior by creating products that form an attachment with the consumer, leading to habitual use without conscious thought. This approach contrasts with traditional models that focus on influencing conscious consumer decisions.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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The author describes a habit as "Behaviors done with little or no conscious thought." Readers will find practical guidelines for creating these types of behaviors within the "habit zone." The "habit zone" is the place where customers form an attachment to a product without really thinking about it. By using the strategies of the Hooked Model, readers will learn step-by-step how to "hook" a customer.
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