How does the "Hooked Model" challenge existing paradigms or practices in consumer psychology?

The Hooked Model challenges existing practices in consumer psychology by focusing on creating habits rather than relying on conscious decision-making. Traditional consumer psychology often focuses on influencing conscious decisions through marketing and persuasion techniques. The Hooked Model, on the other hand, aims to create products that form habits, leading to repeated use without conscious thought. This approach challenges the traditional focus on conscious decision-making and instead emphasizes the power of habit formation.

The "Hooked" book has significantly influenced corporate strategies by providing a framework, known as the Hooked Model, for understanding and influencing customer behavior. The model guides businesses in creating products that can form habits, leading to increased customer engagement and loyalty. It has helped corporations to design their products and services in a way that encourages habitual use, thereby increasing customer retention and driving growth.