The Purple Cow approach influences the people aspect of the 5 Ps of marketing by encouraging businesses to be remarkable and stand out. This approach can change how businesses interact with their customers, as they strive to be unique and memorable, rather than typical and boring. This can lead to a more engaged and loyal customer base, as customers are more likely to remember and return to a business that stands out from the crowd.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.