The 'Purple Cow' concept applies to startups in the sense that they need to be remarkable, new, different, and exciting to stand out in the market. Being safe is considered risky for startups. Instead, they should take the risk to be remarkable as it is the safest way to succeed. Examples of such remarkable startups could be Sam Adams, Jet Blue, and Starbucks.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.